ABOUT OPOLO
A performance marketing studio built on clean data, not guesswork.
OPOLO helps owner-operated brands across Phoenix and the East Valley close the gap between the demand they already have and the customers they actually book. Founder-led, measurement-first, and honest about what the numbers say.
Why we exist
Owner-operators don't have a demand problem. They have a system problem.
The studios, home service businesses, and shops we work with do excellent work, and real interest shows up for them every month. What they are missing is the path that turns that interest into a booked, paying customer. A boosted post here, an untracked form there, a follow-up that comes a day too late. The effort is real. The system is not.
That gap between demand and booked revenue is the Predictability Gap, and it is the reason OPOLO exists. We were built to install the system that closes it, and to prove it works with numbers you can actually trust.
Who you work with
You work directly with the person who builds your system.
I'm David Lizarraga, founder of OPOLO. Before this, I spent my career in fraud detection and trust and safety, at MUFG and Turo. That work was one long lesson in never trusting a number until you know how it was measured, in isolating one variable at a time, and in catching what is actually happening underneath a clean-looking dashboard. That is exactly the discipline an ad budget needs, and it is rare in this industry.
I also build the creative. Strategy, landing pages, and video production, shot and edited in-house through my design studio, ALTO RENA, so the message and the system are built to match rather than stitched together from three vendors. I work in English and Spanish, which matters for a lot of owner-operated businesses here and their customers.
When you hire OPOLO, you get the founder, not an account manager two layers removed from your account. That is a deliberate choice, and for now it is the whole advantage.
How we work
A few principles we don’t bend on
Audit before we sell. The first thing we do is show you the leak, for free. If we cannot help, we tell you.
One clean, tracked campaign. We do not spread a small budget across a dozen half-measured ad sets. One structured campaign, measured properly, beats noise.
We don't judge a campaign early. New campaigns need two to three weeks of clean data before the numbers mean anything. We hold steady through the learning period instead of reacting to it.
Honest metrics only. We report against your business (booked customers, cost per lead, revenue), not vanity numbers that look good in a screenshot.
No long contracts, no contingency games. Short minimums so the system has time to work, then it earns its place or it does not.
Who we work with
Built for three kinds of owner-operated brands.
Wellness & Lifestyle. Pilates, yoga, fitness, and med spa. (link to wellness page)
Local Home Services. One to three location home service businesses. (link to home services page)
Automotive Aftermarket. PPF, ceramic coating, wraps, and tint. (link to automotive page)
Start here
See where your business is leaking. Free.
The Growth Audit is the same first step we take with every client. No cost, no obligation, and you keep the findings either way.
Contact: David Lizarraga, david@opolo.media, (480) 404-1451